Table of contents for You Can Learn to be Creative
- Methodical Creativity: You can learn to be creative by making more work.
While at the International Society of Glass Beadmaker’s Convention (ISGB Gathering), Milon Townsend addressed attendees with a talk on creativity. While there are many ways to approach creativity, I thoroughly enjoyed his talk as he stated that creativity was a skill; that if creativity weren’t a skill it would mean that you are born with it.
I often think in terms of books. That is, I get an idea and think, “I want to write a book about that some day.” Thinking that way, while it might not ever yield a book, keeps me gathering information on the subject. I also come up with titles for these would-be books. The one I’m leading up to here is titled “Methodical Creativity” and has some concepts similar to what Milon spoke about in his presentation.
I’ve tried to talk to people about this concept and often got blank stares. I was beginning to think that creativity was unique and isolated from person to person. While it is a very personal process, I am finding that I am not alone, and that creativity can be explained, taught and learned…in a methodical way.
Books that I have read about creativity talk about it in a different way…a more ethereal way. ‘My way’ is more methodical yet still freeform. It is not something that one is born with, it is something that one can learn if they are willing to work on it. One principle is:
Bridging: Make lots of work until something new presents itself to you.
Yes, presents itself to you. While you might start in a particular direction, be open to what comes into your reality and follow the process. If you are always set on a strict, linear design process and are unwilling to stray from it, you will miss opportunities around you. That doesn’t mean that you don’t have design time or production work.
Making lots of work (even production work) yields better creativity by freeing your mind. If you are doing the same thing over and over your brain becomes less involved in concentration-type activity and opens to that other place where new ideas come from. The whole right-brain/left-brain thing. In this repetitive state, creative thoughts will present themselves to you. Be sure to have a pad and paper around at all times. (Another of Milon’s tips, and one that I bet a lot of us already practice). If you have the time, try the technique that has come into your awareness right then and there to give it more permanence in your consciousness. If you like it, incorporate it and make lots more with that new technique added and until yet another new idea presents itself. I call this BRIDGING. Before you know it, that simple bead that you started out practicing on will bridge itself right into a new style that is all yours.
Increased Efficiency and better quality of work.
Not only does making a lot of work help you be in a place where you can allow new ideas to emerge, but it also hones your technique. The old, ‘practice, practice, practice’ that you hear so much about. The great thing about it is that you can be working one technique over and over and over and when you’re done, you find that you are now more proficient in another area as well.
New ideas presenting themselves to you while repeating processes, coupled with increasingly refined skills and technique is part of what I call “Methodical Creativity.” It happens over time. Sometimes gradually, sometimes in great leaps. But if you follow the method, rest assured that it will happen.
I can hear some of you in the back grumbling, ‘Making lots of work will waste materials. It will cost money. It will waste my time.’ You are absolutely right and that is what I would call ‘suffering for your art.’
Unless you have orders to fill that you can use as your practice time, or the work that rolls off of your fingers is immediately saleable, doing lots of work will take time and money/materials. But in the end, it will set you apart from others and you will get better at your craft more rapidly.
Set aside practice time.
It doesn’t have to be at a scheduled time but a time committment for a few hours a week to ‘power create’ and just try ideas one after another on a small scale. Don’t worry about whether you are wasting materials or time. Use a similar but less expensive medium or scrap pieces. Just work and explore.
Another thing that Milon talked about was limitations or necessity forcing us to be creative. One of my first good designs (my Monet beads) came from not wanting to waste materials while experimenting. I wanted to learn about layering colors but I didn’t want to use my ‘good’ materials for something that could really turn out awful and really was just a study. I took pieces of glass rods that I bought from other glass workers for a fraction of the retail glass price (some was even donated because it is considered scrap) and, on a day when I wanted brainless work, I welded them together in similar color families until I had regular size rods of varying color. I used those rods, exactly as they were to build a bead…one color being applied right on top of another.
Not only did I learn a lot about layering color, which was my initial goal, I was turned in another direction that led me to explore using the bubbles that were formed from where the welds were on the rod (often considered poor technique) and actually exploiting that imperfection to my advantage. It also led me to work more with enamels in a new way in order to give more depth to the layers of colors.
I have also had days where I spent my handful of experimentation hours only to yield garbage. You will too, but when you finally get to that design that you love, you will have forgotten all about the struggle and it would have been worth it.
What do you think? Do you work this way? Leave me a comment and share your own process of try this one and let me know how it goes.
Now that you’ve decided that you really do want a web presence, have decided on a name are ready to go, what next? This section is written for artists that are setting up a web site for the first time and either:
- Have someone experienced enough to get it set up and then train you to maintain it or are paid to maintain it for you; or
- Want a full service solution set up by a third party that is easy for you to maintain; or
- Know your way around the web and html a little bit and are willing to take further steps to learn the fine-tuning on your own.
This section is not intended to walk the artist, or their new web master, step by step how to write html and/or create the site itself. There are many resources that you can search for or books you can read that will teach you how to do that. If you are interested in learning about html, web sites, graphics and the programs that create those things, consider taking a 6 week online course at Eclectic Academy. I have taken Photoshop classes there and was very satisfied.
Choosing a web host – building your own site.
In order to be on the internet, your web site needs a place to park itself so it can be accessed by visitors. A web host is where your web site will be stored; the servers that will hold all of your information…pages, images, graphics, shopping cart, etc. It is possible to host it yourself with a dedicated server of your own but if you know about that, then you don’t need to be reading this series. (If this sounds confusing, skip down past this section for the Almost Full Service Solution that I recommend).
I use www.hostrocket.com to host this site, as well as a couple others and have since 1997. The amount of space they give you keeps growing and their prices have decreased over the years. I’m guessing that is due to competition because their service and support are still great. Their down time is so minimal that I don’t even remember the last time my site was down, if at all. Two thumbs up to hostrocket.
Speaking of down time, make sure that is something you check into if you choose a different web host. It is a competitive market and there is no reason to settle for a company that has any less than 99% up time. (That is, their servers are working 99% of the time and therefore so will your site and any images you may host for auction sites). Also consider how much storage space and bandwidth you are allowed. If you are planning on blogging with a blog service that requires a database, make sure there is support for that.
If you are building your own site, I am assuming that you already know the basics of html. The best program I have found for web publishing is Dreamweaver, now owned by Adobe (formerly Macromedia). It is expensive but if you find yourself updating your web site(s) a lot, you might consider it. Your host should also have a web site building software integrated that you can use for free, complete with templates.
If you are building your web site and plan to sell from it you will also need to learn how to install and integrate a shopping cart on to your site. You web host should have a solution in their ‘add on’ software. Mals e-commerce is a great shopping cart and free, but it does take some learning to get it up and running. People also use OSCommerce which is an open source shopping cart. Again, if you know what that means, you probably don’t need my help. If you are inexperienced I wouldn’t recommend trying to do this on your own. Read on for an easy solution!
Almost Full-Service Solution
This is what I recommend for the artist with little or no web experience. Pappashop.com. Many glass beadmakers have their sites with Pappashop. My lorigreenberg.com site is with Pappashop. They offer design services, hosting as well as a shopping cart system that is geared towards, get this, beadmakers. Pappashop knows that you want to spend your time creating art, not figuring out how to build a web site and they make that a possibility
Once your site is built with Pappashop and you get a walk through on how to use their shopping cart interface, all you need to do is upload pictures through their system, type in your details and pricing and click ‘save’ and your item is added to your web site catalog. The shopping cart will do the rest. Send you order, let you print invoices and track them, print reports, etc.
You can also build static pages for your site that do not include products for sale and they can help you with that. Again, they make it easy!
So, there you go. I have maintained my own sales web sites, set up Mals ecommerce, used a bookkeeping software separately to manage my sales. While it got easier the more I did it, the learning curve was long and when I finally switched to Pappashop I kicked myself a little for being stubborn and not doing it sooner. Even if you are experienced, check out what they have to offer…you might be surprised.
Your Turn
What solutions have you used? What solutions/software currently work for you? If you are an artist that maintains a web site, leave a comment! (Spam ads will be deleted).
This concludes the web site series. If other questions come up I’ll be happy to add to it. The next series I plan to focus on is how to get traffic to your site and make it work for you! Watch for that, coming soon, and tell your friends about Bead Nerd with the email link below!
Finally! What does it take to get this ball rolling? You need a name. While there are many free places to host your site (including your internet provider space) they often contain ads or are cumbersome to work with. If you want to do it right and in the most professional manner possible, I recommend registering your own domain name and using a paid hosting service.
Domain Names
A domain name is the address of your site. The, www.yourbusinessname.com. As far as domain names go, think about it before jumping in. While fun and quirky names are cute, is it something that you want to live with for the life of your business? Yes, you can always change but it is a pain, so try and come up with something you see yourself living with for a long time. This is what your customers will come to know you by also.
Take Bead Nerd, for example. I registered the domain beadnerd.com in 2002 when I first started making glass beads. While it still fits who I am today (and now serves well for this blog), it does not fit my bead-making personality anymore, and I wouldn’t have known that in the beginning…I didn’t have a ‘voice’ yet. I found that, with Bead Nerd, people didn’t take me seriously, and that’s ok if that’s what you’re going for. I decided to change my bead selling business name and domain name to my actual name, lorigreenberg.com about 4 years into my bead career. That meant new business cards, new web site set up, new logo, new everything. So, think about it.
Another thing to consider is, will you stick with your medium? Are you the kind of person that transitions to different media or mixed media? Is there a possibility that you could move more in to jewelry making? If so, don’t limit yourself with words that pigeon hole you. www.lorigreenbergglassbeads.com might be a poor choice if there was a chance I might move back into polymer clay (what I did before glass) or jewelry, etc. While it might seem like you’ve found the love-medium of your life, keep your options open.
Choosing a Domain Name
When choosing your name, make sure it is as short and easy to read and remember as possible. Type it out and make sure the combination of letters that run together don’t spell something unintentional. Off the top of my head, think about a domain for a business ‘It’s Not Art.’ The domain would read: www.itsnotart.com. While you might know what it is, it could also be read ‘It Snot Art’ or ‘Its No Tart’ at a glance. You get the idea.
An alternative could be to have dashes between the words ‘www.its-not-art.com’, if you must have that name, but remember that that will be harder for customers to remember.
I recommend finding a name that is available with the .com extension. There are other extensions like .net, .biz, .us, etc., but if a customer remembers your business name, chances are they’ll type it with the .com extension. The only time I recommend registering those extensions is if they are in addition to your .com.
If you use your own name, even if it is a simple name but is often misspelled, consider registering the misspelled version too. My name is Lori Greenberg and I have that domain but I also have www.lorigreenburg.com and have it forwarded to lorigreenberg.com because I know that most people spell my last name with the misspelled version.
Is the domain name you want available?
Once you have some ideas of names you’d like, the web host that you choose will be able to help you to find an available name and get it registered. To check if domains are available, you can use www.hostrocket.com, who I recommend for hosting (killer pricing and lots of space! More on that tomorrow), or any other hosting service if you already have one in mind. Just go their home page and type in the name you’d like with the extension you’d like.
If you’re reading along and are already set up, share your domain name stories with us. Leave a comment with the names you’ve chosen and how they’ve worked out or not worked out for you. Do you have a whimsical site name and love it? Let us know how it works for you.