From the monthly archives:

August 2007

Table of contents for A Little Bit of Ego Goes a Long Way

  1. A Little Bit of Ego Goes a Long Way: Handling Criticism
  2. A Little Bit of Ego Goes a Long Way: Building a Healthy Ego

bigger than life

Do you have a hard time talking about yourself (in a positive way!)?

Trouble talking about and selling your work?

Is it hard for you to see your accomplishments even though somewhere inside you know better?

Do people oooo and aaaah over your work and you feel embarrassed and immediately point out your flaws?

That list can go on and on.

The bad news is, you’re not alone. The good news is, you can change.

If you answered yes to any of those questions above, this article is for you. I was once you. I still am that way on the inside sometimes…lots of times. The difference now is that I don’t show it to customers and I know I can be different. I need to be different in those areas if I want to be successful selling my work.

So, how do we change from being self-conscious or embarrassed? I’d like to say that you just do it but we all know that it doesn’t happen that easily. Our goal is to build a healthy ego when it comes to our work but not get too big for our britches.

I believe in starting things slowly and working up to where we want to be but if you want to go faster, go for it! You know what they say: Fake it ’til You Make it.

Below are steps that will help you change the way you think. And you know what they say about that? If you change the way you think, your actions will follow. I’m living proof that that is true.

Before I start, remember the Bead Nerd number one rule before everything:

Above All, Make the Best Work Possible. You will be more confident if you know you are doing the best that you can at any given time.

Learn to Say Thank You
If someone gives you a compliment on your work, say ‘Thank You.’ Period. If anything else comes out of your mouth afterwards it should be positive. If you don’t already do this it can be hard, but do it anyway. You will get used to it and before you know it, you’ll be doing it automatically.

Accentuate the Positive
Once you get comfortable accepting compliments, take it one step further. Tell them something about the bead or outfit or whatever, that is positive. At the least, let your description be neutral. I remember someone giving me a compliment on a pair of earrings and my response being, ‘Thanks. They’re fake.’ Not the best kind of answer for these purposes.

Seize the Opportunity
If you get those two down, now it’s time to go for it. After the compliment, the thank you, the positive statement or explanation of what your beads are, mention that you sell beads or jewelry and where! Offer your card that should have your web site on it or a postcard with this seasons shows. I hear people all the time say that they sell pieces right off their body! Which leads me to my next point…

Know Your Work
Of course we know our work…we made it. But how often are you at a loss for words when someone comments about one of your beads and you’re not sure what to say? It’s easy if they ask you a specific question but if they just comment on it, what do you say?

Prepare and practice. I’ve found that over the years, writing descriptions for my eBay auctions and my web site have helped me be better prepared when questions are asked. It rolls off of my tongue naturally. Materials come to mind, processes, colors, the inspiration behind the beads, etc. People love to hear that.

If you don’t already, take some time to sit down and write a description of your work. If you are really serious, write a description about a particular piece that you will be wearing out into public. Write what you think people would like to know about. When the comment on your stunning piece comes up, you will be prepared.

In this description that you practice writing, include your prices. Know what you would charge for the whole piece and the pricing of individual beads on it. You would be surprised what people are interested in.

There you have it. A start to building a healthy ego. Have you exeperienced a change in this area yourself? Would you like to change in this area? Let us know how these steps work for you. Write me a comment and we’ll see where we can go from there.

Do you know someone that could benefit from this information? Email this post to them!

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Table of contents for Mailing Lists and Newsletters

  1. Mailing Lists – Part 1: Why You Must Use One
  2. Mailing Lists – Part 2: Writing Effective Newsletters
  3. Mailing Lists – Part 3: From Snail Mail to Email

writing effective email newslettersIn Part 1 I was telling you about the importance of a mailing list. Mainly an e-mail list. There are different kinds of email newsletters with different goals to each. I will be focusing on one that will help you sell your beads and remember, you can write a killer newsletter but there ain’t no copy writing that will sell them as well as excellent product and craftsmanship.

Below I outline different strategies of writing effective newsletters. Experiment with them and decide what works best for you and your business.

Think about the newsletters that you receive. What do you like? What don’t you like? Follow that lead.

  • Short and Sweet. In these busy days, I appreciate short and sweet. Say what you have to say in the least amount of words possible. (can you believe I just said that?)
  • Images. Images can be a great way to get someone interested in your product and images speak more than word descriptions. Keep in mind that some people don’t have fast computer connections and download times can determine whether they wait for your images to load or even if they stay on your mailing list.
    • Optimize and resize your images. Save images at 72dpi which is good resolution for a computer screen without compromising quality.
    • Number of Images. Use 1-3 images for interest and to break up the page. Don’t try to show your whole body of work in your newsletter.
    • Photography. Of course, have the best photos possible. Poor pictures will not sell your work and you could lose subscribers if they look schlocky. Remember, people are spending precious time to view your newsletter.
  • Links. Provide links to your web site, product pages, articles, blogs, anything that you want to promote about yourself. Do not use your newsletter to link to an outside site unless it is somehow related to your work, such as, a feature article, or magazine site where you are recently published.
  • Composition. Create your email newsletter with sections that are easy to skim. Use techniques like, short paragraphs, bullet points, bold headers, graphic headers, different color cells in a table, etc. (but not all in the same newsletter) with links to the content you want to draw attention to. You want to sell your work with this newsletter so have a link to your work for sale prominently listed.
  • Template. Create a template so your newsletter looks the same from issue to issue. This will create continuity (branding) and help you and your product to become recognizable. Keep it consistent with your web site or other templates that you use. Change it up once in a while but try to keep it similar enough or in use long enough for people to become accustomed to it. This will also help you save time in the long run.
  • Design. It is best not to have flashing objects or music on your newsletter, unless they can be started manually by the recipient. Choose colors and a design that is not too busy or hard on the eyes. Make sure your font is large enough to read.
  • Personality. Showing some of your personality (assuming you have one that people like) is a great way for readers to feel bonded to you and thus become more endeared to your work. Don’t spend too many words rambling on (unless that is the focus of your newsletter) but do be engaging.
  • Be Consistent. Choose the frequency that you will be sending your newsletter and stick to it. You can tell prospective subscribers how often they will receive your newsletter and the more consistent you are, the more professional you will appear.

Customers will subscribe to your newsletter to keep up on what is new with you, new work, shows, classes, contests, etc. The other reason you will have subscribers is because word has gotten around that you provide valuable content. When you are receiving subscribers face to face (that is, they are signing your guest book at a show or other venue) pay attention to what people are asking. What is it that you are telling them that you will provide in your newsletter? Do that.

Different types and styles of newsletters.

  • New products. If your work is unique, popular or in demand, your goal is to let customers know that you have new work or product listed. Let your newsletter subscribers be the first to know and promote subscription in that way. Let them know where you will be teaching and upcoming shows.
  • Valuable Content. Some newsletters provide valuable content such as tutorials and information. If you choose this style, be sure that your content is geared towards potential customers, not just your bead making peers unless you also sell tools, publications or supplies to them too.

A great site that manages email lists and is reasonable is price is VerticalResponse.
Do you think this information would be helpful to someone you know? Use the link below to forward it to them! Feel free to leave me a comment with any other questions you have about writing and sending email newsletters.

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Table of contents for A Little Bit of Ego Goes a Long Way

  1. A Little Bit of Ego Goes a Long Way: Handling Criticism
  2. A Little Bit of Ego Goes a Long Way: Building a Healthy Ego

The post title is a sign that I saw taped to the wall of a successful bead maker. Knowing this person, I’m not sure whether it was to remind her to keep her own ego in check or to remind her to have a little more. Either way, those words have stuck with me, and I hope they will for you too.

elephant with thick skinIn the business of art we must develop healthy egos for many reasons. I’d like to break it down into a series of discussions and welcome your comments at the end of each post.

Grow a Thick Skin
I’m sure you’ve heard this many times and not always related to art. I used to take offense to this saying because I was what was considered ‘thin skinned’ while growing up. I got my feelings hurt very easily.

This is not about feelings though, this is about other people’s opinions that have nothing to do with you. Easier said than done, right?

If you want to survive in the art business you do need to grow a thick skin. That doesn’t mean be hard and calloused, it means learning that criticism is usually not about you. There are different kinds of criticism that will come your way and if you are prepared in advance you will better be able to deal with it.

People in your booth.
You will hear criticisms from people in your booth, when they don’t think you’re listening. In this instance, no matter how ignorant or insensitive someone might sound, remember…people come from all different places emotionally and with their own ego challenges. What they say about your work does not reflect on you or your product! Let them chatter away and know that any negativity is coming from their own issues.

Right to your face.
You will have criticism directed right to you. Whether it be face to face or via email or comment elsewhere, for some reason, some people feel the need to critique and criticize your work or business practices. If there is no truth to it, ignore it. If you do feel that you need to respond, do it pleasantly. Take the high road. It’s always the best road.  And by all means, if it is a simple misunderstanding, clear it up.  Sometimes do have a legitimate gripe but take out their bad day on you for that one thing.  Be calm and professional.  Always.

    Now, if there is some truth to their feedback, that is something to think about. If they comment that your shipping is slow or packages smell like smoke or similar complaints, those are within your power to correct. While it can be easy to correct mistakes or change procedures, hearing the tone in which the customer relays the message may be the difficult part. Remember that you probably won’t change someone’s attitude or delivery and you can only work on your own part.

    The next in this series will be about confidence and building a healthy ego.

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