From the monthly archives:
Do you sell on eBay? Do you want to sell in eBay? Have you been trying to figure out how to be successful on eBay?
If your answer to any of the above is yes, you will want to read this article:
Ebay Tips and Tricks for Beadmakers by Kandice Seeber, Air & Earth Designs
Don’t let the modest name fool you. Read the article and you will see that you get a lot more than tips and tricks. I have loved this article since the day Kandice first wrote it. I think you will too.
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Do you want better sales? Better newsletter subscriptions? More blog readers? Of course you do. So, why not ask for it? It sounds too simple, doesn’t it? It’s not guaranteed that if you ask someone to buy something or read something or subscribe to something that they will, but if you get into the habit you will slowly see your numbers grow.
What is a Call to Action?
A call to action is exactly what it sounds like. You call people to take an action. If you notice, at the end of my blog posts you see something that is prompting you to do something. Subscribe. Leave a comment. Click a link. Follow an ad. While these may seem mundane and you might skip right over them, many people don’t.
Why Calls to Action Work
Readers/Customers want direction. They want to know where to go next. They want to see what is new and exciting. They want that information that you are promising them (but you better deliver well!) They want that discount. They want to interact. For various reasons, people hold back on doing those things or they’re onto the next thing. Why don’t you give them the next thing? Your call to action gives them permission to go further. To look. To jump in and be social. To impulse buy.
What is your goal?
If you want to make your blog a place of buzz and activity (which will grow your readership), call people to comment and add their opinions.
If you want to increase your subscriber base, ask for subscriptions and provide an easy link.
If you want more sales, direct people to your web site or other selling venue. Maybe even put a short-term discount.
If you want people to subscribe to your newsletter, again, just ask for it.
These are all basically the same. There is no trick to asking for action from your readers/customers. Just do it.
When and How Should I Call For Action?
Always call for action. Work it in so it seems natural. Don’t do a hard sell, but let it be a choice that they can ignore if they like. You know that there will be another opportunity tomorrow and the next day until it catches their attention. There might be other times when you want to do a harder sell, say, with something that you really believe in or are excited about. That’s ok but don’t go overboard too often.
Tips for Calling to Action
Soon you will find that your new skill of calling to action is spilling over into other aspects of your business and life. It’s a good skill to acquire.
Did you find this information useful? Why not subscribe to this blog and even have it delivered directly to your email so you don’t miss a thing?
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At some point you may have noticed the banner over on the left for Rena Klingenberg’s “Ultimate Guide to Your Profitable Jewelry Booth.” Rena was not kidding when she chose her title of ULTIMATE. This ebook is packed with over 150 pages of tips, tricks, tutorials and just downright good information on how to make your jewelry booth profitable. If you don’t sell jewelry but do art/craft/bead shows, you will still benefit greatly from the words on these pages.
I had never read an ebook so I didn’t know what to expect. The first thing that struck me was the depth and volume of information. I had always thought ebooks were light reading that were meant to propel you to buy something. Not so in this case, dear reader! (and I apologize for other ebook authors for my assumption!)
In Rena’s ebook I learned about things like:
And the list goes on.
Rena writes in style that is easy to read which makes her methods and techniques easy to translate into our own situations. Her style keeps you reading in the ‘just-one-more-page’ mode which makes me happy because I know I will want to read this more than once.
One question I have been tossing around in my head is how to best track my show income, expenses and the overall experience of each show so I could compare at a glance. Wouldn’t you know that when I got to the end, I found a great little worksheet that will help me track all of that.
Not only has Rena provided me with new tools to sell better and be more profitable but she spoke to my heart when she covered tips on organization and efficiency in all aspects of being a bead/jewelry designer who does shows.
Bead Nerd gives Rena Klingenberg’s “Ultimate Guide to Your Profitable Jewelry Booth” ebook two thumbs up. Check it out. If you’re new to shows or want to have more success, this ebook is for you.
Now I’m off to dig into Rena’s Secrets of a Handcrafted Jewelry Shopping Service.
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