From the monthly archives:

October 2007

thought bubbleIt’s that time of the year again. Time to start thinking about our goals for the upcoming year.

In 2006 I rocked my own world with my goal list. For 2007 I waited too long to think about my own goals and by the time the new year hit I was unprepared to decide so quickly what I wanted to achieve. My list of goals turned into a task list. One without much thought and direction. Anyone can make a task list when it’s for groceries or chores. When setting business and personal goals you need to put more thought into it if you really want to accomplish something. If you like lists, stay tuned…they’ll come into play later in this series.

While goals can be set any time of the year, January 1st marks the start of the new year and what better time? Everyone is thinking about New Years resolutions at that time of year, whether they love them or disdain them. The buzz is in the air. Let’s do it together and hold each other accountable. (Watch for what I mean coming soon!)

So, where do you begin?

Start now and give them thought.
Starting to think about your goals right now, November-ish, will give them time to sink into our realities. Does that sound sister-woo-woo enough for you? Seriously, they say “where our thoughts flow, our actions will go.” Or something like that. Set goals that are in your heart. Pay attention to what you have been wanting to do and haven’t accomplished. Let’s make this the year.

Different Types of Goals

Business Goals.
Have you been kicking around the idea of being published but just haven’t gotten around to it? Start thinking now about what that looks like. A magazine? A book? A contribution to someone’s blog or tutorial book? Maybe it’s just getting a photograph of a piece into a magazine.

Do you have an idea for sales this year? Double last years income? Three sets of beads a week? Start thinking now about what you want/need to do in the way of sales.

Do you want to add a show this year? Start thinking now about how you will do that. That will give you plenty of time to seek a show and meet their application deadline; and apply to others if one doesn’t pan out. How many times does a show come along and you find that you needed to apply three months ago?

What about juried submissions? Maybe this coming year you would like to focus on getting into juried shows and exhibits. Start thinking about that now.

Personal goals?
January 1st often brings up the dreaded (for some) idea of New Years resolutions. Things like, losing weight, being more disciplined, getting the kids to school on time consistently, keeping the house cleaner, etc. The joke is always, how long will we keep them?

Personal goals are especially hard to stick to because it’s easy to put ourselves on the back burner and give family and work a higher priority. You know in your head that if you are achieving your personal goals that many other things fall into place. Be thinking about that. What do you need to do this year in that regard? Excercise? Eat better? Give up something that is bad for you? Be kinder? Change an attitude? These can go under “Personal Goals” when we get to actually setting goals.

Family/Household Goals.
Many people in the bead business are work-at-home-moms or part-timers. What would you like to accomplish this year? Maybe it’s to make enough extra money to hire someone to do the cleaning! Maybe it’s keeping up with the laundry. Or getting your kids to start pitching in. Maybe it’s to spend more time with family. It may sound impossible but you’ll get tips on how to be successful in this series. If you could do anything, what would it be? Start thinking about it now.

Spiritual Goals?
What does this have to do with your business? If you’re a spiritual person – Everything. Don’t underestimate the power of spiritual goals. Maybe it’s praying, meditating, being conscious of how you behave in the business world. Maybe it’s to be conscious of how you treat your environment. Maybe you’ve been thinking about getting back to church. Think about it but don’t just choose spiritual goals because they’re mentioned here. If it resonates with you, go for it.

So, now that you get the idea of what kinds of goals we’ll be setting, make a list of those headings and paste them in front of your work area. Or on your bathroom mirror. Let the list remind you of areas you would like to focus on this year.

If you think this series will be helpful to you, consider subscribing to this blog so you don’t miss anything. You can even have it delivered to your email. Not sure about subscribing? Read more about it here.

{ 4 comments }

zipped lipsToday’s post is a general, but very important, aspect of running a successful business online. That aspect is: How you conduct yourself in your online transactions in places where customers could be (are!) watching.

Of course, good customer service is essential to a successful business. However, that is not what I’m talking about here. I am talking about your social life on-line.

Most likely (hopefully) if you sell online, you are active in a forum or two, write for a blog, maybe have a myspace page, comment on other blogs or have other areas where you publicly interact (on-line). As I’ve talked about in the Drive Traffic to Your Site series, this is good for business. That is, unless you conduct yourself in a way that people won’t want to interact with you or worse yet, buy from you.

Arguing, gossiping, insulting and just having an overall negative attitude is a sure-fire way to lose customers. And yes, your customers read the forums that you post in. And yes, your customers read your blog, hopefully.

Think about forums and blogs that you read. What is your reaction when you read someone complaining or being highly opinionated on a topic where you feel the opposite way? How likely are you to buy from them? That doesn’t mean their work is undesirable but we are human and we are wired to align with those whom we agree and distance ourselves from those whom we don’t. The best bet is to minimize your behavior that will cause the latter.

Now, I’m not telling you to not be yourself. We all have opinions…some of us stronger than others. We all have bad days…some worse than others. We all have customers that can be difficult. Shoot, we may have even been the difficult customer and spouting out about it at some point.

What I am telling you, is to bite your tongue in public (on-line).

Here’s another analogy: Imagine walking in a store (online forum) where an artist (forum member) is having a trunk sale. All the artist (forum member) is doing is talking about the terrible customer they dealt with last week, or another artist that makes really average work but gets a high dollar, or how much they love or hate the politicians in office right now. Does that make you want to buy something? Or ask where they’re teaching next? Does it make you want to interact with that person? Perhaps if you agree with everything they are saying you will align with them and maybe buy something. But consider, that for every person that agrees there is probably one that disagrees. That equals 50% chance of customer loss.

This holds true online. And worse yet…on line it goes on your permanent record. Your words are archived forever. Working for lawyers for years I learned to not put things into writing that didn’t need to be put into writing. Not that I always adhere to it but it’s a rule that I try to live by.

When you’re having a bad day or someone has done you wrong it would be so easy to go blog about it and you sure would feel better. Or to go to a forum and have someone to commiserate with. But remember, in 24 hours or a week or longer, you may look back and wish you wouldn’t have written what you did. And also remember, if your name or web site is attached to your identity online, people can/will search you and those things will appear in their search.

Basically, what I’m saying is, don’t spout out publicly if you can help it. If online communication is your only outlet, use email, private message, instant message or pick up the phone and call someone. Also remember though that those things can be forwarded to other people or published in any forum. If you love to blog, write it in a word processor and don’t publish it. Sometimes just writing will help you feel better.  Use the 24 hour rule and don’t publish or email for 24 hours when you’re feeling negative.

There is also, always, another side. There are people out there that do all of these things and are very successful in their businesses. (I do ask you to consider how many of them there are compared to those who aren’t that way). If you still choose to take the route opposite of which I write, you better have killer work and marketing genius because your job will be twice as hard…or half as successful as it could be.

Remember, you can be charismatic, entertaining and engaging without being controversial but it’s also true that no publicity is bad publicity. As always, the decision is yours and I hope to provide food for thought. So what are your thoughts? Have you ever thought about this? Leave a comment!

{ 5 comments }

Carnival of Art Beads and Jewelry

by Lori Greenberg on October 17, 2007

in Bead Business,Beads,blogging,marketing

Just a quick redirect today.  One way to start to drive traffic to your site is to join blog carnivals.  I am starting one and if you’d like to read more about what they are, how they work and how you can submit a link to one of your blog posts, please check it out:

Carnival of Art Beads and Jewelry

It’s for anyone who blogs in any way about art beads, jewelry, or the world that revolve around them!

{ 0 comments }

background by squidfingers.com